SPACEMAN
How Ivy Elevated a Premium Equipment Manufacturer With a New Brand, Website, and Industry-Leading Machine Generator Tool
The Challenge
Spaceman had long been known for producing premium soft serve and frozen beverage machines — engineered with aerospace-level precision — but their digital presence didn’t reflect the quality, innovation, or profitability of their offerings.
Beyond a refreshed brand and website, Spaceman needed a way to simplify an overwhelmingly complex buying process. Business owners faced dozens of manufacturers and countless machine options, yet had no clear path to identify what they truly needed. This friction slowed the buying journey and left critical revenue on the table across their dealer network and direct channels.
Industries
Services
- Brand & Web Development
- Copywriting and Messaging
- Digital Design
- Custom Lead Generation Funnel
- Custom Lead Capture Tool
- D2C Ad Launch & Management
- Business Strategy & Consulting
Client Overview
Spaceman is a global manufacturer of soft serve and frozen beverage machines built with aerospace-inspired engineering. Their audience includes restaurants, bars, cafés, and food trucks seeking reliable, high-profit frozen offerings.
Ivy's Mission
We set out to modernize Spaceman’s brand, elevate their website, and build a tool that simplified the buying journey.
The Outcome: a Machine Generator Quiz + Profit Calculator that matches business owners with their right-size machine in six simple questions and delivers their expected ROI.
We also refreshed the brand, launched a new website, and designed Spaceman’s large-scale booth for the National Restaurant Association Show.
Results
A Custom Dynamic Lead Generation Tool
Removed buyer overwhelm by offering a clear, data-driven path to choosing the right machine.
New Revenue-Generating Business Vertical
Created a new direct-to-business owner lead channel that drives significant revenue.
Highly Profitable Funnel
Launched a Google keyword funnel centered on the tool, now achieving 100%+ net-profit ROI.
Immediate Inbound Growth
Increased inbound inquiries immediately following the new brand and website launch.
A Unified Brand Experience
Delivered cohesive branding across digital and event touchpoints.
Project Services
Brand Refresh
Modernized Spaceman’s identity to reflect the precision and quality of machines designed by aerospace engineers.
Website Redesign
Built a clean, intuitive website that clearly communicates machine capabilities and guides buyers through the decision process.
Machine Generator Tool
Developed a six-question quiz and profit calculator that helps business owners find their right-size machine and understand ROI instantly.
Lead Generation Funnel
Launched a high-performing Google Search funnel driving over 100% net-profit ROI and creating a new direct-to-owner revenue stream.
Trade Show Support
Designed Spaceman’s signature booth for the National Restaurant Association Show, bringing the new brand to life in a high-visibility setting.
Hear from Jeff Resnick
CEO of Spaceman USA
