Somatique
Launching the Brand and Website for a New Wellness Studio Grand Opening
The Challenge
Jessica, founder of Somatique, has spent her whole life on the move, with experience as a trained professional dancer, body worker, and seasoned personal trainer/fitness instructor. Despite her vast education and decades of experience, this marked the grand opening of her first privately owned studio — Somatique.
It was important that her brand not only convey her credibility and experience, but also clearly communicate her core philosophy: movement is the key to unlocking vitality. What she needed was a brand and website that articulated her unique approach and clearly communicated how to work with her, along with an embedded booking system.
Industries
Services
- Brand Strategy
- Brand Messaging & Copywriting
- Visual Identity
- Website Strategy & UX
- Custom Website Design & Development
- Consultation on Scheduling Systems
- Consultation on pricing within local markets
Let's move, dynamically, in the direction of our choosing
Client Overview
Jessica’s unique method leverages both bodywork and personal training. The intersection of these two modalities together means that through bodywork, clients open up new space in the body, and through personal training they move into that space. This results in new neural pathways, new strength, and maximum flexibility and function.
Ivy's Mission
We led immersive discovery sessions to understand the core of Jessica’s offerings and her hybrid approach, and we used this understanding to create strategic copy. We curated a brand that, through a unique photo treatment and design elements, makes even still photos look like they are moving.
This design conveys the centrality of movement to her work and celebrates the body. With the brand positioning and visual identity in place, we translated this into a refined, custom website.
Results
Clear Articulation of Jessica’s Method
Defined and structured the thinking behind Jessica’s integrated approach, giving language to how bodywork and personal training come together.
Elevated Professional Positioning
Conveyed the depth of her experience and illustrated Somatique as a credible studio.
Refined Visual Identity
Developed a brand system that balances professionalism, body wisdom, and a chic sophistication.
Launched a Cohesive Digital Presence
Designed and developed a custom website that clearly communicates Jessica’s method and invites clients into working with her.
Integrated Paid Offerings and Scheduling Systems
Integrated Acuity scheduling and displayed
