Kristen Ziman
How a Strategic Website Redesign and UX/UI Enhanced Engagement and Expanded Opportunities for a High-Profile Public Speaker
The Challenge
Kristen lacked a clear brand identity and had an outdated online presence, making it difficult to capture her unique voice and message. Her website had no streamlined functionality, resulting in a cumbersome process for booking speaking engagements and limiting her ability to connect with her audience effectively.
Industries
Services
- Website Design and Development
- Branding
- Brand Messaging
- Content Strategy
- Lead Generation
Client Overview
Kristen Ziman, author, public speaker, and former Chief of Police of Aurora, Illinois (the state’s second-largest city), sought to transform her online presence to enhance the booking process for her speaking engagements and better reflect her personal brand.
Ivy's Mission
We aimed to create a seamless, one-stop platform for booking speaking engagements while delivering a visually stunning and deeply personal brand and website that truly embodied Kristen’s brand and passion.
Results
Increased Inquiries: Kristen received three to four inquiries daily through the new website form.
Higher Conversion Rate: Approximately 50% of inquiries resulted in booked appointments.
Enhanced Brand Impact: The new site captured Kristen’s essence and elevated her public profile, contributing to increased media interest and sales of her new book.
Book Launch: Upon release of her new book, Reimagining Blue: Thoughts on Life, Leadership, and a New Way Forward in Policing, we supported Kristen to sell out of her first batch of books (1,500 units).
Media Outreach: The development of an Electronic Press Kit (EPK) and strategic outreach campaign netted featured stories with ABC, CNBC, MSNBC, CNN, and FOX News.
Project Services
Website Design and Development
Built a visually appealing and functional website that streamlined the booking process.
Brand Messaging
Refined Kristen’s brand to reflect her personal and professional identity.
Content Strategy
Developed engaging content that highlighted Kristen’s expertise and passion.
Read-A-Chapter Lead Generation
Built a lead gen system whereby visitors could register and be sent the first chapter of Kristen’s new book and be served up the opportunity to purchase thereafter.
Extended Branding
Created new podcast branding.
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