Forty Perkins

Articulating a Distinct Healing System and Launching a Website to Support a Therapeutic Practitioner

The Challenge

Forty Perkins had come to us with a powerful therapeutic practice grounded in clinical training, years of experience, and multiple healing modalities. Although his work was already transformative, the way he talked about his practice did not make clear to prospective clients what made his approach special or how the modalities he worked with came together for whole-person healing.

The way forward? He needed a brand and website that articulated his unique method, conveyed credibility, and preserved his warm, friendly demeanor — all with an artistic sensibility woven throughout.

Industries

Services

Client Overview

Forty Perkins is an Interpersonal Neurodevelopmental Practitioner who supports clients in regulation, healing, and expansion through an integrated therapeutic approach rooted in neuroscience and relational depth.

Ivy's Mission

We led immersive discovery sessions to understand the core structure of Forty’s work and the intersection of his modalities.

We clarified his messaging to define the structure of his therapeutic framework and shape language that accurately reflects his mastery.

We then translated that strategic foundation into a refined visual identity and a fully custom website that balances professionalism, warmth, and artful expression.

Results

Clear Articulation of a Distinct Healing Method
Defined and structured Forty’s Regulate. Heal. Grow. framework, giving language to the integration of his modalities and strengthening differentiation. This also created a shared vocabulary he can use with active clients to clearly communicate what is happening across sessions in a defined way — without relying on clinical jargon.

Elevated Professional Positioning
Aligned his external presence with the depth of his therapeutic mastery.

Refined Visual Identity
Developed a brand system that balances scientific credibility, professionalism, and an artistic/editorial vibe.

Launched a Cohesive Digital Presence
Designed and developed a custom website that invites engagement and reflects the sophistication of his work.

Resource Library for Ongoing Support
Developed a password-protected resource library for his clients to easily access tools after their sessions.

Platform for Continued Growth
Equipped Forty with a brand and messaging foundation that supports expanded offerings and long-term professional evolution.