CiviCO
Establishing Clear Brand Positioning and Organizational Alignment Following a Complex Merger
The Challenge
When CTLF merged into CiviCO, the organization entered a pivotal transition. Two leadership institutions — each with history, stakeholders, and board oversight — now needed to move forward as one.
An immersive discovery process and resulting messaging framework were needed to unify teams. Shared values had to be defined, and the path forward had to be owned collectively.
CiviCO also doesn’t sell a traditional product. It advances a philosophy. Communicating that ethos clearly — while honoring legacy and establishing future direction — required decisive brand positioning that told a clear story.
Industries
Services
- Brand Strategy & Positioning
- Immersive Discovery, Stakeholder Facilitation & Customer Journey Mapping
- Brand Messaging
- Visual Identity & Iconic Branding
- Website Strategy & UX
- Custom Website Design & Development
- E-Commerce Optimization
Client Overview
CiviCO is a nonprofit organization dedicated to developing and supporting leaders. The organization seeks to ignite and inspire action across the civic, social, and commercial sectors.
Ivy's Mission
We led immersive discovery sessions and structured working meetings to surface shared values and articulate a clear, unified story for the combined organization. Through focused facilitation, we clarified the evolved vision and defined a clear forward-facing story.
The outcome? We translated strategic foundations into a unified brand voice, refined messaging framework, cohesive visual identity, and fully custom website experience.
We also developed a comprehensive yet intuitive menu of programs, each with defined next steps, streamlined e-commerce flows, and ultimately launched a scalable, updatable website.
Results
Foundational Brand Positioning Accepted Across the Organization
Established unified messaging embraced by leadership, staff, and both boards.
Iconic Visual Identity & Digital Presence
Launched a fully custom website with a recognizable brand feel that communicates clarity and credibility.
Clear Entry Point for New Audiences
Positioned the free Purpose Hour as a strategic first step into the organization.
Streamlined Member & E-Commerce Experience
Simplified purchasing pathways and improved accessibility to the member portal.
Structured Program Navigation
Organized a broad portfolio of programs into an intuitive system with defined engagement pathways.
Scalable Foundation for Growth
Built a flexible digital infrastructure designed to support future partnerships and expansion.
Positioned for Expansion
Shortly after the brand and website launched, CiviCO secured an additional merger opportunity to expand its reach. While this milestone occurred after our engagement concluded, the clarity of positioning and strength of the newly established brand assets enhanced the organization’s strategic posture as it entered its next phase of growth.
Hear from DJ Whetter
CEO of CiviCO
